About

The bloke who turns up is the bloke you rang.

Tom Ashcroft has run TA Electrical GC out of Merrimac since 2021. Sole trader, one apprentice, his own initials on the van.

Business owner

Tom

TA is just his initials. Tom Ashcroft registered the business in February 2021 and has run it himself ever since, as a sole trader rather than a company, which means there is nothing sitting between you and the person doing the work. He quotes the job, he does the job, and he is the one who picks up when you ring about it six months later.

He has been in the electrical industry for over twenty years, a good deal longer than the business has existed, and TA Electrical GC is not the first one he has run. He had his own electrical company in the UK before moving out to Australia in 2014.

Tom Ashcroft standing beside the TA Electrical GC ute, in a TA Electrical polo
Tom, beside the TA Electrical GC ute.

Apprentice

Sam

Sam came on board in 2024, at seventeen, as TA Electrical's first apprentice. Taking one on is the sort of thing you only do when there is more work about than one person can get through.

Sam standing beside the signwritten TA Electrical GC van, in a TA Electrical polo
Sam, beside the TA Electrical GC van.

Off the tools

Two of them, and a fair bit going on either side of the working day.

Tom has a young family, and his wife runs the admin side of the business, which is what makes "small family business" a description rather than a slogan. Weekends, where the work allows, tend to go on trips away in the caravan. He follows the Gold Coast Titans.

Sam keeps himself fit outside work and lives with his partner and a chocolate lab. He follows the Manly Sea Eagles, so the football talk in the van does not always agree.

Both of them climbed the Q1 tower for LIVIN, the mental health charity. It gets a mention because it says more about how a small business is run than a page of copy about values ever would. Up the tower, on a morning off.

Tom and his apprentice Sam at the top of the Q1 tower wearing their climb numbers and finisher medals, with the Gold Coast behind them
Tom and Sam at the top of Q1, after the stair climb they did in honour of LIVIN.

How Tom works

Free quotes

Tell him about the job and he will come back with a price. Asking costs nothing.

No job too small

His own line, and he means it. One dead power point is a fine reason to ring.

Licensed, and checkable

QLD Contractors Licence 88000 and ABN 87 502 357 474. Both public.

Straight answers

Including when the answer is that you do not need an electrician at all.

Want to talk to Tom?

He answers his own phone. If he is up a ladder, leave a message and he will ring back.

Call 0410 055 089
Call Tom on 0410 055 089